Our story
A mother’s name.
A woman’s passion.
It is also the Persian word for the narcissus flower, a symbol of beauty and renewal. But before it became a brand, it was simply a litre of homemade hair oil in a water bottle, lovingly mixed in my kitchen.
Let me take you back to where it all began.
Where it began
I grew up between France, Canada and the UK, and for years I treated my hair like an accessory. I dyed it every colour imaginable and wore extensions whenever I wanted a little extra length. My hair was naturally thick, but if I’m honest, I had absolutely no idea how to look after it properly.
Then came one evening in Dubai. I was having dinner with my beautiful Persian girlfriends, all with gorgeous, long, thick hair cascading down their backs. The following morning, I woke up, looked at my extensions and decided I was done. I threw them away. I wanted my own hair back.
And that’s when the obsession began.
Learning the craft
I started researching, studying and experimenting, spending countless hours in my kitchen mixing fresh oils and exploring the incredible properties of natural ingredients.
My degree was in International Business Strategy, so beauty was certainly not where I had imagined my journey would take me. But I was fascinated. I wanted to understand everything about the ingredients I was using, so I went back to study and earned a diploma in formulation.
I’ve always been drawn to homeopathy and natural approaches to wellbeing. I’ve believed for as long as I can remember that true beauty starts from within and radiates outwards.
And then there was my mum
My mother had survived cancer, but chemotherapy had taken all of her hair. I sent her a whole litre of my homemade oil in a water bottle (not exactly my finest packaging moment!), simply because I wanted to share something I had made with love.
As her hair grew back, she made the oil part of her daily ritual. She absolutely loved it and started sharing it with her friends in Paris, who soon became just as enthusiastic about it.
She was my very first believer, my biggest supporter and, without knowing it, the inspiration behind the name of the brand. When the time came to give my little creation a name, there was only ever one choice: Nargés.
One bottle became ten
Meanwhile, I couldn’t keep my excitement to myself. I was telling every girl at the gym, every friend and practically anyone who would listen: “This oil is magic, you have to try it!” My hairdresser kept asking what I was using, and the recommendations kept spreading.
One bottle became ten. Ten became a waiting list. And suddenly, what had started as a little kitchen experiment was becoming something much bigger. That was 2018. And Nargés was born.
Since then, I’ve built Nargés entirely on my own. No investors, no shortcuts and no big corporate backing. Just an enormous amount of passion, patience, hard work and an incredible community of women who believed in what I was creating.
And we’re only getting started.
Today, every Nargés formula is cruelty-free and vegan, made with carefully selected plants, herbs and fruits. Our philosophy remains exactly the same: bringing the goodness of nature into everyday beauty rituals.
Nargés was created for the modern Khaleeji woman, a woman who cherishes the traditional ritual of hair oiling but wants something pure, luxurious and made for today’s world.
Because beauty rituals are about so much more than products. They are moments of self-care, traditions shared between generations and little acts of love passed from mothers to daughters, sisters and friends.
Every bottle carries my mother’s name. And every bottle carries a little piece of the love, passion and belief that started it all.
Nurturing skin and hair, one woman at a time.
With love,
Neda
As featured in Cosmopolitan Middle East, Elle Arabia, Jamalouki and Woman’s Guide Middle East.
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